When I first start to formulate a new product, I don't just begin with the trendy ingredient. I also start with the base.
The carrier oils are the foundation of our serum and elixir formulas. They determine how nutrients travel, and how deeply they penetrate into the skin. How the formula as a whole interacts with your skin’s barrier, and whether a formula feels balancing, stimulating, weightless, or deeply restorative.
Every carrier oil in our line was chosen with intention. Not because it looks or smells beautiful (although that's always a plus), but because it behaves beautifully.